The US is an attractive market. Its business culture, which has brought the world “shareholder value” and “IPOs”, has been leading commercial thinking in recent years and
will continue to do so. But whoever wants to succeed in the US needs to remember the rules of the game.
US business is described by the lyrics of the song New York, New York: “If you can make it here, you can make it anywhere!” Yet a euphoric approach to business is by no means enough. Although business communication in the US is pleasant and easygoing, it is at the same time ruthlessly focused.
Communicating is natural talent of Americans. When negotiating partners meet, the emphasis is on small talk and smiling. There is liberal use of a sense of humour that is more direct than it is in the UK. If you give a talk in America, you should speak in a relaxed way and with plenty of jokes to capture your audience.s attention.(本题25.0分)

答案
答:美国是一个有吸引力的市场。它的商业文化给世界带来了“股东利益”和“首次公开发行的股票”等概念/新名词。这种文化在近年来一直引导着商业思想并将继续引导下去。但想要在美国获得成功的人要记住游戏规则。
美国商业在一首名为“纽约,纽约”的歌词中被描述为“如果你能在这儿获得成功,你就能在其他任何地方获得成功!”然而,光凭一种轻松愉快的手段来处理商业事务是远远不够的。尽管在美国商务谈判看起来是轻松愉快的,但是这种谈判又往往要参与者始终专心致志,紧紧围绕着谈判主题。
交谈是美国人的一种天分。当谈判双方刚会晤时,他们往往专心地谈些无关紧要的话题,气氛轻松。美国人常在谈判中大量使用风趣幽默的笑话。这些笑话比英国笑话更容易理解。如果在美国发表讲话,你应用轻松的方式说很多笑话来吸引听众的注意力。